Sri Narendra Modi and his Ministers have assumed charge for the second time (for their second term) in a row after a massive mandate from the Citizens of India.
The onus will now be on the BJP Leadership team to show (a) ‘sustainability’ in terms of development and programs announced/initiated during their first term ; and (b) growth, jobs, and security to the citizens.
PM Modi has to a great extent succeeded in integrating development programs for the marginalised and downtrodden, placing their welfare as the central piece of his growth, sales, and marketing strategy during his first term. But there are Citizens – aspirational youth, educated and less educated plus work driven seniors – who look more for unintuitive variety of services for their work satisfaction and fulfillment. Here, I refer to those who are not tech savvy and remain mostly traditional but task oriented and inspired.
The government has so far been successful in providing relief to those who did not have work and who remained mostly unproductive, affording them a free gift in essence.
But to deliver the kind of economic and financial results that people of this new age mostly demand, the free gift must translate itself into a productive gift. It means that anyone and everyone getting free benefits need to be part of a productive activity at panchayat, taluk, village, town and such levels where work is carried out contributing to nation building. There can no longer be any charity. This is the Leadership team’s first challenge.
The second challenge is an offshoot of industrial activity, (big, medium, small, micro). Every owner of every enterprise should feel obligated to be part of the nation building process beyond what everyone produces, and who/how many each employs. This should be clearly stated in their vision/mission statement. It is like Corporate Social Responsibility, but one that is mandated and promoted aggressively with Government partnership.
Say, a pharma Industry major establishing a free hospital in four districts (one each in North, South, East and West ) ; a hotel major establishing a free food outlet in four identified districts ; an apparel major establishing a free apparel branch/outlet in four identified districts … The branches/outlets serve the needy community (based on individual economic parameters) free of charge, even while charging others for their services. “Needy” by definition are not just the downtrodden or the marginalised sections but will constitute anyone whose needs for these services have not been fulfilled for lack of resources ; available facilities now at a distance unable to be reached easily ; and for those who lost the opportunity so far but seek some relief from anxiety now.
Most FMCGs in their eagerness to increase their marketshare/revenues have been taking this route of ‘serving the unchartered territory’ terming them ‘ rural selling ‘ for decades. The above proposed ones are based on this model but with management, regulatory, and operational controls different from but aligned with the parent organisation.
Data Science and AI can play a part in identifying the districts, population covered, availability/non-availability of the services, identification of the ‘needy’ group, resources needed and the like. Aadhaar as a tool in identification may also be helpful.
This will mark a new “Government-Business Partnership” engaged in the noble task of serving the needy contributing to the Nation Building Process. This is more of a systematic and organised planning and delivery of benefits to citizens.
“Dieu avec nous”
Tuesday, June 25, 2019 – 7.19 p.m. (IST)
Tidbit : ” Government will take care of me,you, us ;
Government will take care of birth, marriage, and death ;
Government will take care of our thoughts, our living ;
But who will take care of the Government ? ” – Chain-gang song.